A website that gets you shortlisted for the extension, not just the quick fix.
Extension customers want a firm they can trust with their home for months. Your site is their first look at how you work.
Fixed price / Plan within 2 hours / No sales call
An extension or major renovation means weeks of strangers in the house and a large sum of money. Homeowners are cautious, so they compare several firms and read closely. A website for builders should show finished projects with real detail, explain how you run a job, and make it simple to start a conversation. Most builders say little of this online.
What a website for builders and house extension firms has to do.
Project case studies with substance
For each project, the type of property, what was built, roughly how long it took and what the homeowner wanted. Detail is the proof that you finish what you start.
How you run a job
Who they will deal with, how you communicate, how changes are agreed and how the site is left each day. Homeowners worry about these more than they say. Answering them wins trust early.
Planning and building regulations
Explaining how you handle drawings, planning permission or permitted development, and building control shows you manage the whole process, not just the building.
Clear handling of cost and changes
Fixed quotes, and a written agreement for anything that changes the scope. It is the difference between a smooth job and a dispute, and saying so up front sets you apart.
The people behind the business
A short, genuine introduction to who you are, with a real photo if you are comfortable, helps a homeowner picture you in their house. Include accreditations only if you genuinely hold them.
Enquiries that arrive ready to answer
A form that asks for the property, the idea and the postcode means your first call is informed. The enquiry goes straight to you, so you can reply quickly.
Not mockups. Real, working sites.
Each started from a blank page rather than a theme — which is why no two look related. Verdigris is live on this same domain, so click through and look around properly; Mike is a real wellbeing app's product site; Northlight is a concept build for a loft conversion firm.
The job usually goes to the first firm that replies.
Plenty of builders and house extension firms lose work they never hear about, simply by replying tomorrow instead of now. Pick how fast you usually get back to people.
How fast do you reply to an enquiry?
Within the hour. The baseline. Every one of these is still a real conversation.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011 — 2,241 firms
Hand-coded, fast, and a fixed price.
Every site is written from scratch: no page-builder, no theme, no plugins to break. You get a fixed price before any work starts, and you own the code and the domain outright.
- The full build £2,500, with a private dashboard
- Or a single landing page from £750
- Mobile-first and quick on a weak signal
- WhatsApp, call and enquiry form built in
- You own the code and domain outright
Questions from builders and house extension firms
What should a builder’s website include?
Detailed case studies of finished projects, an explanation of how you run a job and handle changes, information on planning and building regulations, the areas you cover, and a simple enquiry form. It should also be fast on a phone, because homeowners often start their search on one.
How can a builder’s website build trust?
By being specific: real projects, real photos, honest explanations of process and cost, and only claims you can back up. Vague promises read as marketing. Detail reads as experience.
Does a builder need a dashboard as well as a website?
Not necessarily, but it helps once enquiries and quotes grow. The full Scalar Digital build includes a private dashboard for enquiries, quotes, jobs and invoices, hosted free for the first 12 months (then an optional £39 a month), so the site brings the lead in and the dashboard helps run the job.
Ready to look like the best firm in town?
Tell me about your trade and the jobs you want more of. I'll come back within 2 hours with a plan and a fixed price. No sales call, no jargon.
Taking on 4 new builds a month — kept small so none of them get rushed