Hand-coded websites for UK trades

Websites that win the jobs worth having.

Fast, hand-coded websites for trades — and with the full build, the private dashboard that runs your enquiries, quotes and jobs behind it. Built by someone who's stood on the tools.

Fixed price / Plan within 2 hours / No sales call

The Scalar build runs on your own private dashboard — enquiries, quotes, jobs and invoices, in one place. See it in action ↓
90+
Google mobile speed score — the build target
100%
Yours — the site code and the domain
<2 hrs
To hear back from me
Hand-coded — no page-builderFixed price, agreed up frontYou own the site outright

Previewing a website for driveways firms: Driveways that make the street look twice.

Built for

Trade businesses that have outgrown their website.

If your work is premium, your website should look like it.

Included with every Scalar build — not an add-on

The site brings the lead in. The dash runs the job after.

This is the part that separates a website from a business system. Enquiries, quotes, jobs, invoices and a customer portal, in your own name and colours, instead of five apps and a WhatsApp thread. Click around the preview below — same layout as the real product, shown here with sample data.

Most trades today
  • Enquiries scattered across WhatsApp, texts and voicemail
  • Quotes typed up in Word and emailed one by one
  • Invoices in a spreadsheet, chased by hand
  • Scope changes agreed on the phone, then disputed
With the dash
  • Every enquiry in one list, and the ones nobody has followed up get flagged
  • Branded quotes your customer accepts online, with no login
  • Invoices, plus a clear view of who owes what
  • Variations approved in the customer’s portal, and logged
ridgeview.scalardigital.co.uk/dashboard

Active jobs

3

Live pipeline

£166,500

Outstanding

£39,650

Overdue

£18,400

Needs attention

  • INV-3187 overdue — Sinclair household

    14 days late · £18,400

  • Okafor residence at risk — dormer loft

    Target 19 Dec · awaiting planning decision

  • New lead not followed up — M. Lawson

    Website enquiry · 2 days ago

  • Site visit tomorrow 09:00 — Whitfield residence

    Guildford · Sam O.

Trade capacity

Roofers80% booked
Electricians100% booked
Plasterers45% booked
Carpenters65% booked

Installs on your phone like an app, in your own business name and colours.

Jobs at risk, trades booked

Spot the job slipping and see which trades are fully booked before you promise a start date.

A calendar that warns you

Site visits sit alongside your jobs, with clash warnings and optional Google Calendar sync.

Roles and an audit trail

Owner and member access, and a record of who changed what and when.

A Monday digest

One email a week with what needs attention. Nothing to report means no email.

Comes with The Scalar build. £2,500, fixed. Dashboard hosting is free for your first 12 months, then £39 a month if you want to keep it, and optional. Your website is always yours, with or without it.

Start your build
It's called a lead for a reason

Cut the wire and it's dead in seconds. Same with an enquiry.

The average business takes 42 hours to reply to a website enquiry. Most customers don't wait that long — 78% hire whichever company gets back to them first, not whoever's better. Watch what the wait costs.

How fast do you reply to an enquiry?

60/ 60 still warm

Within the hour. The baseline. Every one of these is still a real conversation.

Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011 — 2,241 firms

Every site I build puts the enquiry on your phone the second it lands, so the fast reply is the easy one.

The race

Same page. Watch which one keeps your customer waiting.

Both phones load the same page on the same connection, and it plays in real time. One is a typical page-builder site. The other is built by hand.

Typical page-builder site0.0sLoading…
Built by hand0.0sLoading…

An illustration, not a live measurement. The slow side reflects the 6+ seconds a typical page-builder site takes on a mid-range phone; real results vary by site and connection.

Check your own site

How fast is your website, really?

Paste your site below and I'll run it through Google's own speed test, live, right here — the same test Google uses to help decide where you rank. No sign-up, nothing stored.

Open this as its own page — worth bookmarking or sharing
The difference

Your website is either winning the job, or making you look like everyone else.

Typical trade website
A Scalar build
A template, styled to look custom
Hand-coded from a blank file
Generic copy dropped in around stock photos
Written around your actual jobs and customers
Loads slow enough that people leave first
Built to load before they think to hit back
Rented by the month from whoever built it
Paid once — the website is yours outright
Lost behind the firm in the next town
Structured to rank in the towns you cover
Built to exist
Built to convert
How I work

I treat your website like you treat a job well done.

Measure twice, build once, leave it right. The same standards you hold on site, applied to the thing that brings the next customer through the door.

  1. 01

    Built by hand, line by line

    No page-builders, no themes, no plugins waiting to break. Every site is written from scratch so it does exactly what your customers need and nothing that slows them down.

  2. 02

    Made to win the good jobs

    Anyone can get a lead. The point is to look like the firm worth £8k, not the one worth £800. Your site is engineered to make the right customer stop scrolling and call you.

  3. 03

    Looked at as a system, not a page

    Before I design anything, I look at how the enquiry actually gets picked up, quoted and closed. With the full build, the site and the dashboard behind it are built to fix that whole path — not just to exist.

  4. 04

    Owned outright, forever

    You pay once. The code, the domain, the lot — it belongs to you. No monthly rental on your website, no being held hostage when you want a change.

Pricing

One number, agreed before any work starts.

The price reflects what's actually being built: a site engineered to win better work, and the system behind it that runs your enquiries, quotes and jobs. We agree the figure before a line of code is written, and it doesn't move once we start.

The Scalar buildFixed
£2,500one-off
  • Five hand-coded pages, including a gallery and a service-areas page
  • Your own private dashboard — enquiries, quotes, jobs, invoices and a customer portal, running under your business name. Hosted free for your first 12 months, then £39 a month, optional
  • Custom design, built around how your business actually wins work
  • Mobile-first, built for 90+ on Google’s mobile speed test
  • Local SEO built into the site's structure, not bolted on as a meta tag
  • WhatsApp, call and enquiry routing built in
  • Google Business and reviews wired in — listings with photos get 42% more direction requests
  • You own the code and the domain outright
  • 30 days of support after launch
Start your build→See a live example at this tier

Fixed at the outset — nothing added later

Landing PageFixed
£750one-off
  • One hand-coded page, engineered to convert, not just to exist
  • Custom design, built for your business — no templates
  • Mobile-first, built for 90+ on Google’s mobile speed test
  • Local search foundations built in
  • WhatsApp, call and enquiry routing built in
  • You own the code and the domain outright
  • 14 days of support after launch
Start your build→See a live example at this tier

Fixed at the outset — nothing added later

After launch: optional monthly plans

Your site is yours either way. These keep it working for you, and you can stop any month.

Care£39a month

Free for your first 12 months with the Scalar build

  • Your private dashboard: enquiries, quotes, jobs and invoices
  • Your site checked every hour, and fixed if it goes down
  • Review requests sent to customers automatically after each job
  • A monthly report: visits, calls, enquiries and work won
Growth£149a month

Everything in Care, plus:

  • Every finished job written up as its own page on your site, from your photos, live once you OK it
  • A matching post for your Google Business Profile with each one
  • A ready-to-post reply to any Google review, good or bad, in seconds
  • Seasonal emails to your past customers, written for you, for repeat work
  • Your report shows what the new pages brought in
Founding clients · The Scalar build · 3 places · 3 left

Same price, same standard. More behind it.

The first 3 Scalar builds get more than anyone after them, in return for helping prove the work: a short case study with your real before-and-after numbers, a 60-second video and a Google review.

Ask for a founding place→
  • Dashboard hosting free for 24 monthsTwice the usual 12, before the optional £39 a month.
  • A speed guarantee90+ on Google’s mobile speed test at launch, checked together on the live site, or the balance isn’t due.
  • First place in the build queueScheduled ahead of standard builds booked in the same month.

Your domain name is registered in your own name and paid for by you directly to the registrar, typically under £15 a year. I'll help you set it up and point it at your site.

Ready when you are

Ready to look like the best firm in town?

Tell me about your trade and the jobs you want more of. I'll come back within 2 hours with a plan and a fixed price. No sales call, no jargon.

Taking on 4 new builds a month — kept small so none of them get rushed